The first rule of business is "KNOW YOUR AUDIENCE"

The first rule of business is "KNOW YOUR AUDIENCE"

One thing I've learnt from marketing is that it's easy to speculate, it's easy to think you know what's in the mind of your customers, only for you to end up disappointed. The best way to know what your customers want is to ask them, this is why alot of successful companies spend billions of dollars each year on survey and on research. The first rule of business is "KNOW YOUR AUDIENCE"...

How do you even begin manufacturing a product without finding out if people are going to like or want it... This is the reason alot of Nigerian companies fold up...